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Agrow Analytics Secures €650,000 to Lead Water Footprint Compensation and Smart Irrigation

Agrow Analytics Secures €650,000 to Lead Water Footprint Compensation and Smart Irrigation

The Malaga-based startup Agrow Analytics has started 2024 by raising €650,000 in a seed round led by GoHub Ventures, Demium Capital and First Drop, which will allow the company to consolidate its precision technology focused on optimizing water use and reducing water footprint in agriculture. 

Agrow Analytics has developed a system that unifies all data related to irrigation and processes it together to automate accurate recommendations of where, when and how much to irrigate in advance. Thanks to these recommendations, the efficiency and real-time monitoring of producers’ water footprint is improved, allowing third-party corporations to compensate for their water footprint through these savings generated from the use of artificial intelligence, satellite images and IoT devices. 

The round, which will help in the company’s international expansion, reaffirms its commitment to sustainable agriculture, in a sector that is in full swing due to the needs of climate change and ESG regulations at the international level. 

  

First Water Footprint Compensation Contract in Europe

Since its creation in 2021, the startup led by Antonella Maggioni has experienced exponential growth, achieving significant milestones such as the EIT Food Water Scarcity award and the first water footprint compensation contract in Europe, which will allow large corporations to compensate their footprint through Agrow Analytics. 

In addition, the company has been recognized as one of the most innovative companies at the technological level, including the granting at the end of 2023 of a NEOTEC grant. 

The company has been consolidating its position as a leader in the Climate Tech sector and as a pioneer in the generation of water credits and compensation, guiding companies towards a Water Positive footprint and the restoration of river basins. 

  

€650,000 Seed Round to Boost Growth

The €650,000 seed round of investment in which the venture capital funds GoHub Ventures and First Drop, and the manager Demium Capital, have participated, will allow the startup to boost its growth. 

For its co-founder and CEO, Antonella Maggioni, the round “marks a milestone in our international expansion and in the continuous innovation in precision agriculture“, and she thanks “the support of GoHub Ventures, Demium Capital and First Drop in this exciting new stage“. 

The round comes at a key moment, as the number of companies required to submit sustainability reports under the EU Directive has increased fivefold, including the amount of water used in their operations, production processes or supply chains, and, associated with this, include details on efforts to control and reduce water consumption. 

In a context where currently 70% of the available freshwater is used in agriculture and it is estimated that global water demand will increase by 30% by 2030, holistic solutions are needed for companies to achieve their Water Security and Replenishment strategies and that, in parallel, producers can transition to a more efficient and technological agriculture. 

For Inés Calabuig, Managing Partner of GoHub Ventures, the investment in Agrow Analytics means “the reaffirmation of the trust in the team that passed through the former GoHub Ventures acceleration program a year ago and that has become a strategic and innovative partner in terms of water footprint and sustainability“. 

We are excited to continue supporting Agrow Analytics in its mission to lead the sustainable transformation of the agricultural sector and in the creation of a company that will be a benchmark in Europe and Latin America in this sector“, adds Jorge Dobón, founder of Demium Capital.

Jan 30 · 2024 GoHub Ventures

Depasify Closes a €2,2 Million Investment Round Led by GoHub Ventures and JME Ventures

Depasify Closes a €2,2 Million Investment Round Led by GoHub Ventures and JME Ventures

Depasify, the startup that facilitates financial institutions’ entry into the world of digital assets, has raised €2,2 million in its first investment round, led by GoHub Ventures and JME Ventures.

The round, which also included the participation of Actyus, Lanai Capital Partners, and Telefónica through Wayra, will allow the Valencian fintech to boost its growth within the European banking sector and expand its team.

The startup, founded in 2021, offers an extension to traditional banking cores with a focus on digital assets, enabling new business opportunities for institutions without impacting the complexity they already face in this area, making it unique in Europe.

Depasify allows the construction of financial products based on digital assets in a quick and easy way, thus reducing go-to-market times by 80% through a single integration. The infrastructure unites the different stakeholders and orchestrates the entire value chain, focusing not only on technology, but also on regulatory compliance, simplifying transactional reconciliation between both worlds and allowing its customers to focus on what is important in their businesses.

In the words of its CEO and founder, Alberto Martín, “at Depasify we take care of the boring but essential part of digital assets. Financial institutions navigate the triangle between digitization, risk, and speed to market in the best possible way. Our proposal helps them take a step forward to gain capabilities without having to rebuild their entire house.”

The round comes at a time when investment in Web3, according to Crunchbase’s industry analysis, is at its lowest level since 2021, making the round one of the largest in its stage in Spain and materializing Depasify’s potential in the sector.

In such a complex environment as Web3, the presence of solutions like Depasify is essential to simplify and facilitate operations with digital assets. At GoHub Ventures, we firmly believe in Alberto’s vision and experience to unlock the full potential of the startup, and we are confident in boosting its growth by providing our deep technological knowledge and international focus“, says Inés Calabuig, Managing Partner at GoHub Ventures.

Alberto is a founder with excellent technical knowledge and execution skills. His experience in fintech, his background as a programmer, and his vision of the world of digital assets make Depasify well-positioned to become a relevant company in this emerging high-potential sector“, adds Iván Landabaso, Partner at JME Ventures.

Jan 16 · 2024 GoHub Ventures

GoHub Ventures: Anatomy of a Rebranding

GoHub Ventures: Anatomy of a Rebranding

New year, new brand. If you’re reading this article or you’ve landed recently on our website scouting through our portfolio, you may have noticed a different look and feel. Yes, we’ve been through a rebranding (and we want you to know why)!

 

Rebranding: What is it?

Let’s start with a little bit of theory. Rebranding is the process of transforming your brand to express a new identity. This includes creating a new company logo, colors scheme, naming, slogan… but also calling into question other fundamentals of the business such as mission, vision, philosophy, etc.

A good practice when kicking off a rebranding is establishing once again all these ‘spiritual’ aspects of the company in order to envision a new identity, which will be expressed by tangibles such as the logo, copy’s and so on.

For this reformulation, many marketers recommend Carl Jung’s archetypes as an exercise to mirror your brand with different personalities created by the famous psychologist: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. See the example below for a better understanding and try the exercise for your own brand!

Brand Archetypes

 

Our Reasons for Rebranding

Companies, and this includes VCs of course, rebrand for different reasons. It could be as a result of a merger and acquisition, to get away from a reputation crisis, to catch massive attention… Think of X -former Twitter-, perhaps the reason for the change includes a little bit of these three motives.

That is not the case for GoHub Ventures rebranding. We want to set the beginning of a new era on our fund and to accomplish this we evolved our brand. Here are the key points behind GoHub Ventures rebranding:

  • We were born within the water utility company Global Omnium Group and this caused the impression that we were only interested in water-related solutions, especially when having a logo that included a drop… Today, we want to tell the world that GoHub Ventures invests in B2B software startups with highly technological and differential solutions that help optimization and automation of cross-cutting processes to any type of industry, from Seed to Series A, all across Europe, North America and Latam.

GoHub Ventures Logos

  • We want to situate entrepreneurs and founders at the very front of our success. They are the leading figures and the reason why we exist, that’s why GoHub Ventures’ culture revolves around the motto ‘We don’t change the world, our founders do’. We like to call ourselves the believers behind the believers because at some point we all needed someone to believe in us when nobody else did. That is the image we want to transmit to our founders.
  • A renovated compromise with sustainability in the best way we know, through innovation. It’s soon to jump into details, but we’re working on a new cutting-edge space located in Benicassim (Castellón, Spain) where technology, innovation and sustainability coexist. Plus, GoHub Ventures is also keeping an eye on new verticals such as HealthTech and Oceans.

 

Our Values

  • Tech-Savvy. We have successfully developed and implemented technological solutions around the world, granting us a clear vision on how to make this happen and how to not make this happen too. We will pass on these insights to you, sparing you unnecessary hurdles. 
  • Trustful. We will equip you with the necessary tools, connections, know-how, and expertise to develop your business plan while keeping a very straightforward approach. We won’t tiptoe around delicate issues as our ultimate goal is to see you succeed, just as much as you do. 
  • Connected. As a fund originating from a corporate, we built an extensive network that reaches far beyond the venture capital ecosystem. Our aim is to assist you in cultivating strong partnerships with other corporations to create synergies that not only benefit our own relationship but also add strategic value to your business. 
  • Committed. We are surrounded by enablers. A handpicked group of tech-leading professionals at your disposal ready to assist you in forging key partnerships, expanding into international markets, and providing deep insights into the world of technology, business and investment on a global scale.
  • Forward-Thinking. We support startups using the latest technological trends such as Artificial Intelligence, Machine Learning or Web3 for different sectors like Fintech, Insurtech, Climate Tech and soon to come, Healthtech.
  • Sustainable. We are conscious about the importance of working towards a more sustainable future, firmly believing that technology is the cornerstone to build a better world. That is why we actively consider startups that align with this mindset.

And what a better way to usher in this new era and these new values than during our most special annual event, GoHub Ventures Founders Day? On October 25th, we gathered our portfolio startups and some investor friends at Masia Bellver for a catch up session where they got a scoop on GoHub Ventures rebranding and our redefined focus going forward.

 

Our Fund

GoHub Ventures Fund II -already regulated by CNMV authorities- is fueled with €60M aimed at investing in B2B SaaS startups with highly technological and differential solutions that help optimization and automation of cross-cutting processes to any type of industry. 

When deciding whether to invest or to not invest in a startup, we pay special attention to the team, the commercial traction and the founders’ vision.

Regarding size and location of the startup applicants, we consider companies from Seed to Series A, all across Europe, North America and Latam. 

We kindly invite you to have a look at our new brand website, discover our approach, portfolio and encourage you to get in touch!

Sara Sanjuan, Head of Marketing & Communicarions at GoHub Ventures
Jan 11 · 2024 Sara Sanjuan Head of Marketing & Comms