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Rising Stars: Promising SaaS Startups Shaping the Industry

Rising Stars: Promising SaaS Startups Shaping the Industry

Once upon a time, companies of any size dedicated massive efforts to build, evolve and maintain customized software solutions for their problems… until entrepreneurs smelled opportunity. If those problems were common to many of the businesses, why shouldn’t solutions be too?

Suddenly, an era of powerful software applications over the internet without needing to install or maintain them on your own devices was born: SaaS, in a nutshell.

That’s where ‘Software as a Service’ comes from, a convenient, cost-effective, and utterly transformative way for companies to solve problems from day one without large and exhausting developments.

The SaaS industry has been on a wild ride, evolving from niche solutions to mainstream powerhouse tools. But what’s truly exciting is the fresh wave of innovation brought in by new startups. They’re tackling old problems in new ways, pushing boundaries, and daring to dream big.


Understanding the SaaS landscape

Understanding the SaaS landscape involves recognizing it as a model where software is provided over the internet, allowing users to access and use applications without installing them locally.

Since its inception, SaaS has evolved dramatically, transitioning from niche applications to widespread use across industries, driven by its scalability, cost-effectiveness, and ease of deployment.

Key growth drivers include technological advancements, increased internet accessibility, and changing business needs towards remote and flexible work solutions. However, new SaaS companies face challenges such as intense competition, customer acquisition and retention, and the need to continuously innovate while ensuring data security and compliance.


Criteria for Identifying Promising SaaS Startups

Diving into the world of SaaS startups is like exploring a treasure trove filled with gems waiting to be discovered. To find the real jewels, though, you need a map and a keen eye.

This guide focuses on the essential criteria to identify those promising startups poised for success. From innovation to financial health, these pointers offer a roadmap for navigating the bustling landscape of SaaS ventures, ensuring you can spot the stars destined to shine in the digital sky.

  • Innovation and Uniqueness: The distinct edge the solution offers.
  • Market Demand: Addressing genuine, significant user problems.
  • Scalability: The capacity to grow and evolve.
  • Leadership and Team: The driving force’s experience and vision.
  • Funding and Financial Health: Signs of investor confidence and a roadmap to sustainability.


Our Champions: 7 Top SaaS Startups in GoHub Ventures Portfolio

GoHub Ventures targets early-stage startups with highly technological B2B software solutions, that means SaaS and promising teams and entrepreneurs are part of our DNA. After all, we’re the believers behind the believers. We don’t change the world, our founders do.

Speaking about founders, here is a selection of B2B SaaS startups backed by GoHub Ventures:



Fracttal is a predictive maintenance and asset management software (CMMS/GMAO/EAM), 100% mobile, IoT enabled and fully cloud-based. The Chilean platform helps organizations streamline maintenance operations, track assets, schedule preventive maintenance tasks, and manage work orders efficiently.  

Fracttal’s software is designed to be user-friendly and scalable, catering to a wide range of industries, including manufacturing, utilities, healthcare, and facilities management. They focus on leveraging technology to improve asset performance, reduce downtime, and optimize maintenance processes for their clients. 

In this ‘Era of Data’, market demand for control and analysis of data is booming. Companies seek predictive maintenance that helps anticipate problems and be more cost-efficient. 

Fracttal has raised approximately $20M in funding over several rounds and currently serves about 1.400 clients worldwide, a market leader in this field. 



Wenalyze classifies SME activities for commercial insurance and unlocks bancassurance opportunities. Thanks to open data analytics solutions, it provides insights to make accurate decisions about SME clients based on real-time data.

The Spanish company solves a common problem for insurance and banking operators. For commercial insurance, 47% of SME clients’ data insurers have is inaccurate. For bancassurance, financial institutions struggle to know the insurance products their clients need.

Use of data among insurance and banking operators is a trend to watch. The more information involved, the less risk for each operation.

Founded in 2018, Wenalyze has raised $2,95M as of today. The company targets a global problem and has the advantage of having a founding team with tons of experience in this sector.



Kenmei is a network intelligence and automation company aiming to boost teams’ performance by reducing operational expenditures.

In an extremely intense industry like telecommunications when it comes to infrastructure maintenance, solutions such as Kenmei provide a significant added value for big telcos. Applying AI to data, the company reduces by one third issues such as interference analysis, energy consumption optimization, anomalies management, procedures digitalization, among others.

So far, Kenmei has raised $2,5M in funding and is proven to be capital efficient billing over €4M.



Depasify is a Web3 solution for dealing with digital assets. The Spanish company is an official provider regulated by Bank of Spain trust standards, becoming a one-stop shop for digital assets.

Depasify’s CEO Alberto Martín owns years of experience building core-banking infrastructure and together with an incredible team has built a simple API that automates business operations for Web3 startups.

Despite the initial boom and all the flashy news about cryptocurrencies, the truth is that adoption of digital assets and blockchain solutions within financial institutions keeps growing steady. On this matter, the company’s understanding of tech and banking industries plus the ‘official provider’ seal elevate Depasify as a safe and innovative partner to enter Web3 world.

Founded in 2021, Depasify is one of GoHub Ventures most recent investments with a seed round of $2,2M.



NeuralSpace is an AI-powered suite of software solutions for different building better workflows and automating tasks. Currently, they’ve launched: VoiceAI (transcription and analysis of audio data), DocAI (intelligent document processing platform), TextAI (improving conversational experiences), and LocAI (script, translation and subtitle solution).

Special mention for the accuracy and reach levels achieved by NeuralSpace solutions on regions (and languages!) like Asia, Africa and the Middle East.

Founded in 2019, the company has raised $3M in funding. Compared to other competitors and considering technology is core, it may not seem a significant amount. This gives us an idea of the extremely skilled team NeuralSpace has when it comes to applying AI to language in order to create a leading product.



Technology to create Web AR projects. The Spanish company operates at the hot topic niche of Spatial Computing, transforming how users interact with websites from desktop or mobile experiences to interactive pages featuring AR.

Onirix started in 2018 as a Content Manager allowing personnel without technical knowledge to build different types of experiences, including 3D models, videos, interactive elements, or even geolocated maps.

They’re one of the first startups to develop a full stack AR Website builder for the Apple Vision Pro and the Meta Quest, and they serve more than a hundred clients in 34 different countries.



Auravant helps improve the efficiency of the agricultural sector through the use of aerial monitoring platforms. The Argentinian company has raised a total of $5,8M in funding and GoHub Ventures was a lead investor at the most recent round.

Auravant targets one of the major markets in the area. Agriculture plays a significant role in Latin America’s economy and contributes significantly to the region’s GDP (Gross Domestic Product). It’s also a sustainability solution, thanks to software that helps track carbon footprint and facilitate compensation.

The company involves Satelital Technology, AI and Machine Learning to integrate data and covers more than 15M hectares belonging to +10K daily users.



As we’ve journeyed through the evolving world of SaaS startups, from understanding the dynamic SaaS landscape to spotlighting top innovators shaping the industry, it’s clear that the future of software is here.

Each startup, with its unique approach, demonstrates the power of SaaS solutions in driving forward digital transformation. These companies not only adapt to user needs and market demands but also redefine how we interact with technology, making our digital experiences more intuitive, personalized, and efficient.

As we look ahead, these promising SaaS startups are not just participants in the industry; they’re leading the charge toward a more interconnected and automated future, making technology work smarter for us all.

These are the reasons why GoHub plans to keep investing strongly at early-stage B2B software solutions, from Seed to Series A, all across Europe, North America and Latam. After all, we are the believers behind the believers.

Sara Sanjuan, Head of Marketing & Communicarions at GoHub Ventures
May 13 · 2024 Sara Sanjuan Head of Marketing & Comms