Sales Layer, the leading PIM (Product Information Management) SaaS platform provider for B2B, has raised $25M in Series B funding, led by PeakSpan Capital with participation from its Series A investors. The funding follows on from the €3.5M Series A raised by Sales Layer in 2020, backed by Bright Pixel Capital, Swanlaab and GoHub Ventures.
The Series B will accelerate the company’s rapid global growth, hiring across all functions while continuing the expansion of international operations. Alongside the evolution of its product roadmap, Sales Layer will continue to reach new customers and increase its presence in the UK and US markets. With 100% growth year-on-year since 2017, the Valencian company will use this investment to solidify its position as the number one PIM solution in the B2B space.
PeakSpan Capital’s Bet on PIM
PeakSpan Capital is a growth equity firm based in New York City and San Mateo, CA with a portfolio of high-growth software businesses and over $1.5B in AUM. The investment will support Sales Layer in scaling and evolving within the maturing e-commerce landscape.
Jack Freeman, Partner at PeakSpan Capital comments on the recent investment: “We’ve been tracking the PIM space for several years and know the industry is poised for substantial growth in light of growing product complexity, an explosion of new channels and the continued rise in e-Commerce volume. We identified Sales Layer last year as an emerging player with a clear focus and opportunity to win the B2B PIM space and have since witnessed the business innovate and scale rapidly on a global basis. We’re excited for the future with Sales Layer and see ample opportunities to scale the team, product and customer base further.”
Álvaro Verdoy, founder and CEO of Sales Layer, explained: “PeakSpan was the strongest VC candidate for Sales Layer. Its team had a very elaborate thesis around e-commerce, supply chain and digital transformation, where PIM plays a very important role. Furthermore, PeakSpan’s experience scaling European businesses in the US will help us to accelerate our expansion.”
GoHub Ventures’ First Exit
For GoHub Ventures, this Series B round marked the fund’s first exit, delivering a 5x return on its initial investment in Sales Layer’s Series A back in 2020. Previous investors Swanlaab and Bright Pixel Capital have continued to support the company throughout the expansion.
After closing the Series B round, Sales Layer is set to play an even greater and more pivotal role in international digital e-commerce.
